PAI Partners Buys Asmodee from Eurazeo

Asmodee has grown to epic proportions over the last few years under the guidance of Eurazeo, a global investment company and now PAI Partners,  a European private equity firm based in Paris, France, has now purchased the company for €565 million.

According to Eurazeo, “In four years, Asmodee’s revenue has grown from €125 million to €442 million, representing an average annual growth rate of 37%, and is now generated 75% internationally. At the same time, publishing revenues increased to nearly two-thirds of games sales. The Group also completed 20 acquisitions, representing over €140 million in revenue.”


That’s a whole lotta meeples right there. What will this mean for the gaming industry where Asmodee oversees so many big name brands? Well Gaëlle d’Engremont, Partner at PAI Partners, is looking forward to expanding the company’s reach as she comments below:

“Asmodee represents a unique opportunity to invest in a fast-growing platform within the gaming industry, as part of PAI’s strategy to invest in attractive consumer goods industries. Stéphane and his team have an unparalleled track record in driving profitable growth both organically and through acquisitions, and we are delighted that they have chosen to partner with us. We are excited by the company’s growth prospects, which include further developing Asmodee’s position in the core hobby gaming market and successfully diversifying the group’s main brands onto other platforms. We look forward to working together to deliver on our ambitious objectives.”

Asmodee is also excited at this new opportunity.

Stéphane Carville, CEO of Asmodee Group, commented: “We would like to thank Eurazeo for their support over the last few years, during which we have grown to become one of the leading players in the games publishing and distribution space. We have been very impressed by the PAI team, their operational approach as well as their knowledge of the consumer goods industry globally, and we very much look forward to continuing our ascent in partnership with them.”

Asmodee has not only done well growth-wise in the past few years, but has also made great strides in their digital board game line-up and have even forayed into VR. What do you think will be next for this megalithic company? Let us know in the comments below!

Image Credits: Asmodee, Pai Partners, Stéphane Carville

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